easyjet stakeholder mapping

I have a background as a Developer and Technical Architect. Through such ventures, the airline will be in a better position of enacting principles and projects which will ensure that what is aimed at is achieved (Barnes 2008). Explains that airlines say jobs at stake if fee hike approved. Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. Concludes that the airline industry is impacted by current market trends, and externalities. easyjet stakeholder mapping. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. Just another site easyjet stakeholder mapping The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). These should include practices and policies which are in line with the company mission. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. (2020, September 26). A successful example of a European no frills airline is easyJet. 1. Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Simple & Easy EasyJet Titles. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . It . Process. Copyright 2023. easyJet has a cost advantage over its major competitors on the primary network that it operates. Links to a report on the increasing number of travel agents. Brand reputation, economy of scale and cost control are some the key success factors of BA. Explains that positive and negative externalities influence the supply and demand of the airline industry. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. What is stakeholder mapping? Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Some of the services and packages which are being offered by this airline are competitive. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). why do airlines go bankrupt?. Opines that owners would want a successful charity that receives donations to help them be successful. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. easyJet's updated framework continues to build on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. Best Essays. their diversity team provides training and advice on discrimination law. This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. The x-axis represents the level of influence or power of the stakeholder over the success of your project. Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. EasyJets serves airline travellers. 2008 2007 Change. Digital Marketing and Social Media Strategy Analysis Report. This is a tool which is used in analyzing the industry where a company operates. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. Then evaluate the other options which will bring to the fray better returns. Part of my role is managing . Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. 92% of union workers have job-related health coverage versus 68% of non-union workers. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. Defines competitive advantage as anything that gives an organization an edge over its competitors in the products it sells or the services it provides. : MIT Press, 1962) Mayer, F 2007, A Case Study of EasyJet and the Airline Industry, GRIN Verlag, New York. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space. It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . In this case, the emerging leisure travellers are providing a strong opportunity for this airline. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. We do not share your information with anyone. Explains that airlines combine their income and inventory costs to establish ticket prices. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. Secondly, the airline has a good market share in Europe. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. This ration is an index of rate of return of risk takers. This is IvyPanda's free database of academic paper samples. Home; About. The Company operates through two segments: Airline business and Holidays business. Lastly, changing market tastes affect the market trends. The key strategic approach which has made this airline to get to this point is the low cost fare structure. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! Leaders (including data / analytics / insight leaders) will easily recall others they work with often. in 2004, the ordinance allowed a wage increase of 33%. The first challenge, when seeking to manage your stakeholders better, is to identify them. Basing management decisions on economic profit (e.g. I coach senior executives to effectively sponsor change, I enable people managers lead their people through change and I design and deliver engagements that create behaviour change. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. For example: Map your stakeholders It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. About stakeholder mapping in Smaply and a step by step introduction. Best EasyJet Topic Ideas & Essay Examples. Please note that you agree to receive email updates from us on our new reports and solutions. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. Explains that venter et. Zoom out. First choice brand and increasing customer loyalty. Celebrating 15 Years in Business Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. Environmental, Social, and Governance (ESG) Analysis Report. Widely used in project management, stakeholder mapping is typically performed at the beginning of . Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. This enables easyJet to be efficient with network choices, with an emphasis on maximising returns. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. There are several business strategies which this company has been employing in order to achieve its objectives. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . 1. In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. This enables the airline to be in a position of financing the projects that it may be having. Define the scope, goals, and desired outcomes of your project. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. "Easyjet stakeholder mapping" Essays and Research Papers. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. In early humans, these include primordial . Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. The company strives to provide the best value by efficiency from all the functioning programmes across operations. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. Forces model to analyze the competitive environment for easyJet. In this case, there is no cut throat competition among the supplier of these airplanes. The second aspect which is on the strategy of this company is sustainability. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. In case you need the complete report please purchase using the buy options displayed. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. "EasyJet Company's Strategic Analysis and Marketing." This might sound patently obvious, but I often see too little time spent on this stage. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Deliver strong on-time performance, which is consistent with the focus on slot constrained, congested airports. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Run projects smoothly with stakeholder mapping. False. Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. Members that are needed for the company to maintain are referred to as primary stakeholders whereas others are called secondary stakeholders.Primary stakeholders can be identified as employees customers investors and . 3. A train company or media company may list its industry regulator as a primary stakeholder. 3.2. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 The airline industry is an industry which is growing to greater levels. All Rights Reserved by Barakaat Consulting. 1. Explains that the airline industry has long attempted to segment the air travel market in order to effectively target its constituents. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. they aim to be considerate to their neighbour while delivering value to customers. When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. 3. the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. Good Essays. IvyPanda. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. The detailed complete set of references are available on request in the 'Complete report' on purchase. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. How to create a stakeholder map in 3 steps. Passengers have confidence in the airlines security measures. Page 50 of 50 - About 500 Essays Good Essays. Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. Explains the valuation assumes an 80% load factor annually and a 5% increase in the cost per passenger. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. Copyright 2023 Surperformance. 1515 Paper (A+ . . These monopolies denied other interested stakeholders from actively taking part in the industry. Numerator is obtained after meeting dues of all claimants of contractual dues. (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. Explains that the longer the strike, the more costly it is for both parties. In this case, EasyJet faces the same challenge as a company in Europe. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. Purpose. Explains that easy jet is a low-cost airline and is in the oligopoly market. The future of easyJet 16 6. This is done before a project is started. 10. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. In this case, the fares are one way and a price is quoted for all the seats on the same flight. We utilize security vendors that protect and Conclusion 17 7 . EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. This method is incorporated into a strategy map that will form the basis for the development of a balanced scorecard later on. union members also benefit from collective power to go on strike. However, we may send you emails on our new reports and solutions. A. D. Chandler, Strategy and Structure (Cambridge, Mass. Impact of Covid-19 on the economy and airline industry, 1. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. first and business class travellers are discerning to different levels of quality between airlines and can voice strong opinions. Impact of consumer uncertainty on Brexit, 1. We participated in last year's project with the SBTi, WWF, the International Council on Clean . Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. . Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. This allows customers to book flights easier and increase Jet2s revenue. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. I have 25+ years' experience . "EasyJet Company's Strategic Analysis and Marketing." Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. Currently, the airline industry faces certain threats. It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet Describes the transportation security fees, which can be found at http://www.tsa.gov. This is especially critical when you need to: Design new products . the total discounted cost stream is 8.4 billion. Introduction and History. Easyjet Analysis. The Stakeholder Map: For making a stakeholder analysis. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. Free EasyJet Essay Topic Generator. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. There are unions in almost every conventional business. The companys activities are aimed at offering international air transportation. Delayed London Stock Exchange We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. easyjet stakeholder mappingchicago religious demographics. Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. The concept of easyJet is based on the belief that demands for short-haul air . Corporate stakeholders are usually customers, suppliers and shareholders. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). Powerful Essays. Every business has stakeholders involved. Increase project visibility, especially to executive stakeholders. A compelling case can be made for organizations of any stripe to understand and prioritize stakeholder needs in their operations, policies, and practices. A SWOT and PESTEL Analysis of EasyJet. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). . easyJet seek to strengthen their position in key markets as the competitive landscape evolves. The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. business class is the most competitive among airlines and is seen most heavily marketed. student. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). 2. analyze stakeholders by impact and influence. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. The threat which faces this airline is the availability of substitutes. 3. All rights reserved. This ensures the customers are satisfied with the nature of operations which are in progress. This is because the airline has been able to capture key routes in Europe. Stakeholder groups will vary enormously according to the nature of the business. the elasticity of demand is determined by competition. It is believed that over 97% of Jet2s customers book online, which further highlights Jet2s emphasis on online bookings. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. IvyPanda. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). This is a ration which indicates the rate of return on equity shareholders investment. Continuing to drive product conversions by improving the way ancillaries are sold and product merchandising. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 2. This can be attributed to the nature of economic trends plus the growing technological innovations. This airline is credited to having the quickest turnaround times on the industry. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html (2020, September 26). Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). Employees - they want to be . Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. easyJet holidays is on track to meet the medium-term target of 100m+ PBT. A stakeholder analysis is useful for a myriad of reasons during the project process. easyjet stakeholder mapping . 3. Helping the disruptive build impactful companies.

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