why did nabisco stop making ideal cookies?

How I wish we could still buy them. My sister and I went to a family reunion out-of-state we stopped in to the store and she went around one way and I went around the other and we met in the middle of the aisle I said what are you looking for and she said ideal cookies and I said me too! I'm emailing them as we speak. You have to keep them refrigerated because the chocolate will melt. I also contacted Kraft and received the same message as Dan in April 2009. They were a very high quality cookie. I would love for my grandchildren to experience the best taste I have EVER tasted in my lifetime! Little Debbie makes something similar, but we need the real ideal back!! i never thought i would be so besotted with a cookie, but i love this cookie and was so disappointed to learn they were no longer made. I too am a lover of the Ideal Chocolate Peanut Butter Bars. I remember grocery shopping with my mother at the commissary in Newport RI. Please, oh please, bring them back. The folks at Nabisco must just be a bunch of big, dumb, stupidheads to not want to bring them back. I just gotten a surprise,,i was having problem getting pregnant ever since 3years ago that i got married,but today am very happy that am now pregnant and very soon i will be a Mother.. Here's the Kraft customer service number: 877-535-5666 or you can email Nabisco: cis@nabisco.com Take a couple of minutes and make the request. Maybe they'll catch on. There never will be another cookie like it. She spread smooth peanut butter between two ritz crackers. When Oreo began populating store shelves in 1912, it . You know how they sometimes can find the recipes to old stuff and remake they do it. susieb37@yahoo.com. Ideal chocolate Peanut Bars were the best cookie product ever produced. I don't know what is stopping them. Submit a link to more information about Ideal Cookies. I still hunt for them from time to time. Rollover, play dead, and beg they said. Every weekday we compile our most wondrous stories and deliver them straight to you. Just found a Peanut Butter Crunch cookie by Little Debbie. OK, so what WAS it about the Ideal bars? Great site, was looking for Caravelle candy bars and then searched for the Ideal bars. The chocolate peanut butter logs were a staple in my grandmother's cupboard. Both Hydrox cookies and Oreos sport elaborate designs, creme centers, and a long history. google_color_bg = "E7F0EB"; But the cookies design, which was initially sold with an exotic English biscuit twist, was pretty interesting for its era: With an industrial press from a mold, the cookie took on the look of a flower. I remember my sister's boyfriend was incredulous (although he should not have been given stories that I have since heard). Perhaps Nabisco has a deal with Reeses that they will not compeet! Why Nabisco did away with them, I'll NEVER know!!!!! I remember hiding them to keep them for myself. Maybe I will email Keebler and encourage them to check out this site - for sure there's a demand - so how 'bout they provide the supply - :). I would pay almost anything to have these on the shelf again. I keep telling my grandkids about them and they can't believe me or wontPLEASE BRING THESE WONDERFUL TREATS BACK !! The assortment packs included several types of cookies and were marketed for families or parties because of the variety they offered. He figured out that, since Kelloggs admitted it wasnt interested in doing anything with the cookie brand, he legally would be able to cancel the trademark and re-use it. I could sit and eat a whole box when I was a kid. All these comments make me want to cry, for i too lost an old friend when the ideal peanutbutter bars were discontinued, i am a diabetic now but i would give a little toe for a pack of those sweet logs, twix has or had a p-butter cookie that was simalur but nothing compares i will boycot nabisco products till they bring back the best cookie in the world!!! I was a Nabisco Sales Rep for over 30 yrs retiring in 2002. the Ideal Peanut Butter bars were a fall and winter cookie as was the Choc Pinwheels. If everyone on this list did, maybe it would help. I actually contacted them and they said if they heard from enough people they might consider bringing them back. I think I made a request for Vermont Country Store to find them but never heard anything. When I first got married I would buy them from the grocery store (back in 1982) and my husband and I would tag team these cookies until there was an empty package left in the cabinet. OMG !!! If someone else beats you to the punch, it's your loss, and our gain. Ideal ,One of the best cookies ever on the store shelf ! The recipe I normally use as the closest approach to the original Brown Edge Wafer that Nabisco used to make is this one from Cookie Madness, based on a recipe from the potato flour packaging. the real reason is that it was the perfect cookie. These cookies were the source of numerous battles in my house. And they completely disintegrate in your hand when you take a bite! Little Debbie,PB Twix etc. Crazy.. I think the chocolate was dark if I remember correctly. Followed by Penguin cookies! I was thinking about these cookies today and found all your comments. Just go and like the Facebook page "Bring Back the Nabisco Ideal Cookie Bars". Would love to be able to buy again. Still, it was Oreo that, as it approached its 75th anniversary in 1986, inspired The New York Times to write at length about the cookies cultural value. Well I'm glad I'm not crazy!!! We have so many fancy specialty items available (specialty beers; wines; whiskeys; cheeses; music; tuna; ice cream (Ben & Jerry's); candy; etc.) IDEAL COOKIES ARE A FAR CRY BETTER THAN ANY OTHER THEY MAKE. That really sucks, Nabisco really had something there. I just came from the store and was looking for them. We need to all call Nabisco! I love these cookies! And the name proved such a huge turnoff that Hydrox only had 4.2 percent of the sales of Oreo in 1998just $16 million compared to Oreos $374 million takeaway. And I guess there's ony one real answer. Shopping with 5 children apparently wasn't easy, so she would bribe us with Ideal bars. Bring the discontinued cookies I've spoken so passionately for back as a "Classic" or "Vintage" brand. Bring them back. Never could another cookie compare!! I'm on a mission now!!! Thats not to say that Hydrox didnt have natural advantages. OMFG. It was the best store bought. Older Women Hairstyles. I remember his yelling about the peanut butter bars, and I would feign ignorance. They really should bring them back!!!!! I would pay $6-$10 per package if these were back on the shelf!!!! They were the Cadillac of commercial cookies. My husband raves about Ideal cookies. 1970's- When mom said us kids could pick one item during the family once a week trip to the grocery storewe always wanted IDEAL cookies. They are the closest "cookie" I've ever found to compare to an Ideal cookiethese pretzels are to die for!!! I have never tried them. In 1882, the entrepreneur Jacob Loose bought a biscuit and candy company that would eventually be known as Sunshine Biscuits (after the companys baking plant designs) and, in 1908, launched the biscuit sandwich known as Hydrox. I have been looking for these cookies for 35 years and would love to have some again. We only had them during the winter, I don't think they could hold up to the Louisiana summer heat, they melted so easily. Holy cow. Nabisco workers had said their first strike in 52 years is about keeping what they already had as employees producing Oreo cookies, Ritz crackers and other snacks for Nabisco parent Mondelez . Now that I know there are others out there, I will call them again. Years later my husband and I used to joke about it being a "single serving package" because for us it was. Then I just took one, so he could not be sure if his count was off one. Us kids would rip the package open and eat every single one; I'm sure my Mother got tired of us finding her hiding places in the kitchen. Then later they came in a dark brown package (and seemed to have lost something then). The Ideal cookies were also a great treat in our household. There is no replacement for Ideal cookies but Little Debbie makes a similar product. Not bad, but not the same. I aqree that with all the boring cookies out there and the market for gourmet cookies Nabisco couldn't find a way to market them or sell the recipie to a gourmet cookie company who could market them. My family still brings up these delicious cookies and wonders why Nabisco doesn't make them anymore It's Time to write Nabisco, Best cookie ever! After a few seconds the insides would be all smooshy. The Streett Family. I know it sounds crazy but all of these comments made me feel better. Through the years I told so many people that my ALL TIME FAVORITE STORE BOUGHT COOKIE was Nabisco's Ideal cookies. Mom finally had to restrict us to 1 each otherwise they never lasted more than an hour after getting them home. They will make tons of $$$ dough on this cookie annually. Hands down the #1 cookie of all time. I will write to Kraft. For example, while Nabisco was stuck spending money on a costly transformation to remove the lard from the cream in its cookies, Hydrox cookies were already kosher, which for decades gave them an advantage in the market. I remember them well. hoping..praying.to see the most wonderful cookie ever made! It was one of the best treats she couldve given to us. What happened to capitalism? Offer subject to change without notice. Ideal. I just did, but many voices are better than one. He will be 48 on Monday and I have no doubt that if those cookies were still around, he would eat the entire package. I can not remember the name. I made my own sandwich and helped my self to an entire package of Ideals. These were definitely the best cookies. The legacy of Sunshine Biscuits also didnt suffer too badly, and Jacob Loose died a rich man. It was my favorite cookie as a child and I've never found one I liked better since. Ideal is a legend in its own time. They have a section where you can contact them and request they bring back Ideals. Please, Please bring them back. You have many loyal customers. I think I saw the Nabisco executives all testifying before congress and each one in turn said "Ideal cookies are not addictive" and they had to pay millions in a settlement. I LOVED these cookies. Our neighbors always had these in their fridge. I don't understand why a company would stop making a product that is so popular. Carl J. Lomen used legal loopholes and Santa Claus to build his meat business. Those fond memories and feeling like a kid again. Those of you from the Philadelphia area may remember that the Ideal Bars were originally made by Acme Markets and were packaged as an Acme product until Nabisco bought the recipe from Acme. As a milk chocolate/peanut butter junkie, these were simply the best! I called Nabsico years ago to ask them to bring them back but no luck. But they did not stay mad long after I offered them another cookie :). "Ideal Bars" were the BEST!!! The world needs Ideal Bar cookies now more than ever! The closest thing I found to these are the little Debbie peanut Butter bars that are very simular in shape. My grandma always bought a package of Ideals for when I was coming over to stay. They, too, were far superior to ANYTHING available today!!!! Bring Back Ideal Cookies on Facebook https://www.facebook.com/pages/Bring-Back-The-Nabisco-Ideal-Cookie-Bars/256146701090663. Little Debbie just doesn't get it done. I loved these cookies. It's just barely enough for the 2 pie crusts I needed to make this morning, where it used to be plenty with leftovers. Please bring Ideal cookies back. Man I loved those things. These cookies are the best. I have been looking for these cookies for years now! I wrote the Nabisco Company a few years ago and they said they stopped making Ideal Bars because they were not selling as good as they wanted. Why would they ever discontinue making such a fabulous cookie that became so loved by so many people? I too loved these wonderful cookies. Maybe we're all psychic and they're planning to re-release them in the near future! I still crave them and will support any effort to making them available again. We usually had to have two packages: one for Dad, and one for the kids. When Keebler took ownership of the Sunshine Foods brands in the late 90s, most people thought Hydrox was the Johnny-come-lately, when it was really Oreo that had entered the market second. We hid them in the frige and I can still taste the creamy, fresh peanut butter. I thought about these cookies last night and made a note to Google them to see if they're still made. Why did they discontinue the cookies!! Very rich & creamy: You needed a tall glass of ice cold milk to offset the decadence of this confection. Taste most like the original Ideal than anything I've tried. How difficult can this be? I make something very very similar. Why single out the admirable apple variety for demolition? Ideals were awesome cookies. I miss them. On my birthday as a 'Twenty Something' I asked for Ideal cookies instead of a cake!! Oreo Big Stuf was introduced in 1984 and was about 10 times the size of a traditional Oreo. I bet they have trans-fats, but I would make an exception and still eat them. Can't believe they're gone for good My sister and I were trying to explain this cookie to my youngest daughter today.