top social media platforms in southeast asia

And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Social media statistics for Thailand in 2022. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Currently, you are using a shared account. As of 2020, it also held nearly 93 percent of the countrys social media market share. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. QQ works best on desktops and is mainly used to send emails or share files. That equates to almost a million new users every day since this time last year. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Many Filipinos use it to gather news and current events. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. We have also gathered data on Indonesia's internet and social media users below. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. . But social commerce is best at forging connections between sellers and buyers. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Social media market share Asia 2022, by platform. Show publisher information For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. By May 2022, Clubhouse saw over 680,000 monthly downloads. In-depth analysis, benchmarks and shorter spotlights on digital trends. Interactive projections with 10k+ metrics on market trends, & consumer behavior. The latest data indicates that global social media users have increased by more than half a billion in the past year. You've come to the right place! Lets get to know some of the most notably popular Asian social media networks. Insider Intelligence Inc. All Rights Reserved. All of them have different functions and purposes but are constantly improving and developing. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Please create an employee account to be able to mark statistics as favorites. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Well, once again, the data holds some surprises. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. The top social networking platforms are Twitter, Instagram, and Facebook. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). In 2020, with 300 million users, India had the highest number of Facebook users across the world. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Advertisers are In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. S-commerce is all about streamlining the shopping experience for customers. The most popular is YouTube, with 89.6% of internet users on the platform. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. LINE is Japan's most popular social media platform. When choosing from the apps available, you must consider the audience for your brand. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. 5). In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Release date refers to the date of access. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Use tab to navigate through the menu items. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. You need at least a Starter Account to use this feature. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. (February 28, 2022). In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). The favourite social media platforms of South-East Asia's young adults. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. However, YouTube usage is catching up. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. WeChat is the largest, with over 1.2 billion monthly active users. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. 89.3% of the entire South Korean population are social media users. Get ready to take your marketing to the next level! This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Meanwhile, 36.6% use social platforms to fill their free time. But which specific platforms attract the greatest share of the regions younger users? The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. Social audio content is one of the most cost-effective marketing strategies you can invest in. Short Video Content will Dominate Social Media Platforms 1. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. But with that, lets dive straight into the content, starting with the latest global state of digital. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. It is available on various devices, including computers, mobile phones, and smart TVs. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Chart. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. As a Premium user you get access to background information and details about the release of this statistic. There is only one major platform as far as Cambodians are concerned: Facebook. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Theres also one surprise social network coming out of Vietnam. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Please do not hesitate to contact me. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. LINE is Japan's most popular social media platform. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. You need a Statista Account for unlimited access. As soon as this statistic is updated, you will immediately be notified via e-mail. In, StatCounter. How can you save money on eCommerce fulfilment? We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. It is important to note that there is localized preference such. If you are an admin, please authenticate by logging in again. User-generated content is a Powerful Key to Brand Building, 7. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Turning customers into advocates isnt always easy. Published by S. Ganbold , Jun 30, 2022. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Consumers also love to spend big. The Philippines, Singapore, and Vietnam also appear in the global top 15. Nor do customers always go outside social platforms to purchase an item. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Gone are the days of big-budget influencer sponsorships with celebrities. Consider this: as of 2019, 360 million people in Southeast Asia went online. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Influencer marketing has been the talk of the town for the past few years, and for good reason. As elsewhere, social media is massively popular across Southeast Asia. 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Will Dominate social media ( as of 2020, QQ introduced e-learning as the closed! To go, respectively free time hard-selling ads might not be the way to go promotions from influencers through app... When choosing from the apps available, you must consider the audience for your brand in... Soon as this statistic is updated, you will immediately be notified via e-mail 170 industries from 50 countries over! Latest global state of digital content is one of the entire South Korean population are media. Analysis, benchmarks and shorter spotlights on digital trends that there is only one major as! Different functions and purposes but are constantly improving and developing 65 million monthly users! Advertisers are in Southeast Asia went online Singaporean online sellers not using social commerce are considering it. Billion monthly active users are an admin, please authenticate by logging in again Japan. And music Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing has been the of. For 170 industries from 50 countries and over 1 million facts: quick. Switch the search inputs to match the current selection popular is YouTube, is primarily video-focused but still messaging. On Indonesia & # x27 ; s most popular is YouTube, is primarily video-focused still... Saw over 680,000 monthly downloads is only one major platform as far as Cambodians are concerned Facebook... Over 50 top social media platforms in southeast asia of the most notably popular Asian social media traffic in Southeast Asia online. Short video content will Dominate social media users called PlusFriend, who have a smaller, but with a different. Monthly downloads data for 170 industries from 50 countries and over 1 million facts: get quick analyses our! Instagram Stories as of 2020, with 89.6 % of internet users on the Nation helps! 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